# animate! » Editorial » Peter Dougherty leaves MTV

Canonical: https://animate.org.uk/editorial/2001/07/peter-dougherty-leaves-mtv-2/

Discovery terms: animate! archive

The following is the archived page text; discovery terms above are separately sourced metadata.

Archive status: restored in 2026; historical calls, deadlines and services are closed.

Originally published: 2001-07-10

Original publication timestamp: 10 July 2001 at 11:38 am

---

## [Peter Dougherty leaves MTV](https://animate.org.uk/editorial/2001/07/peter-dougherty-leaves-mtv-2/)

Peter Dougherty has quit as creative director of MTV Networks Europe.

[Peter](http://www.ithaca.edu/icq/1997v2/mtv2.htm) worked at the channel for 20 years, the longest-serving staff member ever. During that time he developed the channel’s vibrant profile with imaginative commissioning from a great number of animation artists, for idents and stings and through regular short-film competitions. The MTV logo suffered ongoing [graphic abuse](https://web.archive.org/web/20011221162811/http://danielpemberton.com/writing/mtvidents.html) that was bold, witty, pioneering and ultimately legendary.

animate!-makers who contributed included [Stuart Hilton](https://animate.org.uk/films/) and [Run Wrake](https://animate.org.uk/). Run went on to play a key creative role in the launch-branding of MTV2.

Archived form notice: animate! will moderate your comment before it goes online here

Comments are closed; this form is kept as part of the archive.