# animate! › Films › Hypnomart by Joe Magee & Alistair Gentry

Canonical: https://animate.org.uk/films/hypnomart/

Discovery terms: 2000s animation, manipulated live action, surveillance, consumerism, behaviour, experimental short film, filmmaker, artist, illustrator

The following is the archived page text; discovery terms above are separately sourced metadata.

Archive status: restored in 2026; historical calls, deadlines and services are closed.

---

**Hypnomart** a film by Joe Magee & Alistair Gentry

[Joe Magee](https://www.periphery.co.uk), [Alistair Gentry](https://alistairgentry.net)

2001, 3 min 47 sec

[watch this film ›](https://animateprojectsarchive.org/films/by_date/1999_2001/hypnomart)

![Hypnomart, still](https://animate.org.uk/stillslarge/hypnomart05.jpg)

### a film by Joe Magee & Alistair Gentry

### animate! synopsis

It’s a digital day out and the mall just got madder. Repeat to fade and trance away the heartache in a mirror world of mass production. I’m not a human being, I’m a number. Whitewashed? Absolutely. (Colour-) saturated? Sure. See you tomorrow.

### key credits

**director**
Joe Magee
Alistair Gentry

**Hypnomart** film, stills and other materials © Jo Magee & Alistair Gentry 2001