# animate! › Films › LMX Spiral by Richard Wright › all › synopses › direction & collaboration › full production credits › film stills › tools & processes › format & distribution › background material

Canonical: https://animate.org.uk/films/lmxspiral/all

Discovery terms: 1990s animation, consumerism, politics, british society, music video crossover, filmmaker, visual artist

The following is the archived page text; discovery terms above are separately sourced metadata.

Archive status: restored in 2026; historical calls, deadlines and services are closed.

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**LMX Spiral** a film by Richard Wright

[Richard Wright](http://futurenatural.net/)

1998, 7 min 54 sec

[watch this film ›](https://animateprojectsarchive.org/films/by_date/1995_98/lmx)

![LMX Spiral, still: &#8220;Where there is despair, may we bring hope&#8221;.](https://animate.org.uk/stillslarge/lmxspiral25.jpg)

“Where there is despair, may we bring hope”.

### animate! synopsis

With Thatcher our narrator we take a fast-forward ride through the high-rise 80’s and the lottery-led 90’s in a pop promo for the punk in us all. Money might be too tight to mention, but things can only get better, can’t they?

### short synopsis

**LMX Spiral** is an intellectual pop-promo about Britain’s transition from the enterprise culture of the eighties to the Lottery cultures of the nineties.

### key credits

**director**
Richard Wright

**The Lucky Fella**
Simon Will

**director of photography**
John Stewart

**animator**
Richard Wright

**compositor**
Saint John Walker

**editor**
Saint John Walker

**music**
Walter Fabeck

### Richard Wright

#### short biography

Richard Wright is a media artist concentrating on digital filmmaking.

February 1998

#### artist’s website

[FutureNatural](http://www.futurenatural.net)

Richard Wright's website

### a film by Richard Wright

### direction

**director**
Richard Wright

### cast in picture

**the players**
Adrian Senior
Dominic Wright
Jane Prphet
Silver Nazari
Matthew Fuller
Colin Chapman
Rob Allman
Duncan Smith
Graham Harwood

**The Lucky Fella**
Simon Will

**the players**
Masuko Yoko Koji

### voice-over

**Mrs. Thatcher**
herself

### live-action personnel

**director of photography**
John Stewart

**camera operator**
Tim Palmer

**camera assistant**
Ella De
Pete Rewis

**gaffer**
Nick Wesley

**electrician or sparks**
Lucy Seymour

**production designer**
Rachel Frost

**costume designer**
Jane Wagman
Sacha Allistone

**first assistant director**
Ray Kilby
Christine Kretschmer

**runner**
Rupert Farmer
Seena Gosrani

**location manager**
Penn Linfield

### image personnel

**animator**
Richard Wright
James Parkinson
Kevin Rowe

**compositor**
Saint John Walker, Createc

**editor**
Saint John Walker, Createc

### sound personnel

**music**
Walter Fabeck

### support

**thanks**
Research Facilities: Metro New Media, London Guildhall University.

Filmed on Location: Obsessions, Parco’s Restaurant, Queens House, Summit Sports Complex

© Richard Wright 1998

[![LMX Spiral, still: The maelstrom of the eighties approaches the sleeping city&#8230;](https://animate.org.uk/stillslarge/lmxspiral01.jpg)](https://animate.org.uk/stillsfull/lmxspiral01.jpg)

The maelstrom of the eighties approaches the sleeping city…

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*click on image for full size still*

[![LMX Spiral, still: Gentrify the inner cities with jazzy new facades.](https://animate.org.uk/stillslarge/lmxspiral02.jpg)](https://animate.org.uk/stillsfull/lmxspiral02.jpg)

Gentrify the inner cities with jazzy new facades.

-

*click on image for full size still*

[![LMX Spiral, still: Even old sixties office blocks get the red, white and blue treatment.](https://animate.org.uk/stillslarge/lmxspiral03.jpg)](https://animate.org.uk/stillsfull/lmxspiral03.jpg)

Even old sixties office blocks get the red, white and blue treatment.

-

*click on image for full size still*

[![LMX Spiral, still: *LMX Spiral* front title card. &#8216;London Market eXcess&#8217; &#8211; a term used in the insurance industry during the eighties to describe the practice of re-insuring a policy over and over again, decreasing the premium at each turn in the &#8216;spiral&#8217; and therefore increasing the risk that there might not be enough left to meet actual claims.](https://animate.org.uk/stillslarge/lmxspiral04.jpg)](https://animate.org.uk/stillsfull/lmxspiral04.jpg)

**LMX Spiral** front title card. ‘London Market eXcess’ – a term used in the insurance industry during the eighties to describe the practice of re-insuring a policy over and over again, decreasing the premium at each turn in the ‘spiral’ and therefore increasing the risk that there might not be enough left to meet actual claims.

-

*click on image for full size still*

[![LMX Spiral, still: Cast aside the nihilism of punk&#8230;](https://animate.org.uk/stillslarge/lmxspiral05.jpg)](https://animate.org.uk/stillsfull/lmxspiral05.jpg)

Cast aside the nihilism of punk…

-

*click on image for full size still*

[![LMX Spiral, still: &#8230;and replace it with a culture of whiz-kid entrepreneurs.](https://animate.org.uk/stillslarge/lmxspiral06.jpg)](https://animate.org.uk/stillsfull/lmxspiral06.jpg)

…and replace it with a culture of whiz-kid entrepreneurs.

-

*click on image for full size still*

[![LMX Spiral, still: Who dares wins.](https://animate.org.uk/stillslarge/lmxspiral07.jpg)](https://animate.org.uk/stillsfull/lmxspiral07.jpg)

Who dares wins.

-

*click on image for full size still*

[![LMX Spiral, still: The champers flows, the boom years begin&#8230;](https://animate.org.uk/stillslarge/lmxspiral08.jpg)](https://animate.org.uk/stillsfull/lmxspiral08.jpg)

The champers flows, the boom years begin…

-

*click on image for full size still*

[![LMX Spiral, still: Playing Russian Roulette? The odds look good to me.](https://animate.org.uk/stillslarge/lmxspiral09.jpg)](https://animate.org.uk/stillsfull/lmxspiral09.jpg)

Playing Russian Roulette? The odds look good to me.

-

*click on image for full size still*

[![LMX Spiral, still: The weather forecast is fine for the foreseeable future.](https://animate.org.uk/stillslarge/lmxspiral10.jpg)](https://animate.org.uk/stillsfull/lmxspiral10.jpg)

The weather forecast is fine for the foreseeable future.

-

*click on image for full size still*

[![LMX Spiral, still: I am the big swinging dick.](https://animate.org.uk/stillslarge/lmxspiral11.jpg)](https://animate.org.uk/stillsfull/lmxspiral11.jpg)

I am the big swinging dick.

-

*click on image for full size still*

[![LMX Spiral, still: Greed is Good.](https://animate.org.uk/stillslarge/lmxspiral12.jpg)](https://animate.org.uk/stillsfull/lmxspiral12.jpg)

Greed is Good.

-

*click on image for full size still*

[![LMX Spiral, still: Batten down the hatches and full steam ahead.](https://animate.org.uk/stillslarge/lmxspiral13.jpg)](https://animate.org.uk/stillsfull/lmxspiral13.jpg)

Batten down the hatches and full steam ahead.

-

*click on image for full size still*

[![LMX Spiral, still: Impress the ladies with a display of coffee connoisseurship.](https://animate.org.uk/stillslarge/lmxspiral14.jpg)](https://animate.org.uk/stillsfull/lmxspiral14.jpg)

Impress the ladies with a display of coffee connoisseurship.

-

*click on image for full size still*

[![LMX Spiral, still: When the going gets tough&#8230;](https://animate.org.uk/stillslarge/lmxspiral15.jpg)](https://animate.org.uk/stillsfull/lmxspiral15.jpg)

When the going gets tough…

-

*click on image for full size still*

[![LMX Spiral, still: Outstanding! Just run that past me again&#8230;](https://animate.org.uk/stillslarge/lmxspiral16.jpg)](https://animate.org.uk/stillsfull/lmxspiral16.jpg)

Outstanding! Just run that past me again…

-

*click on image for full size still*

[![LMX Spiral, still: Don&#8217;t price yourself out of the market.](https://animate.org.uk/stillslarge/lmxspiral17.jpg)](https://animate.org.uk/stillsfull/lmxspiral17.jpg)

Don’t price yourself out of the market.

-

*click on image for full size still*

[![LMX Spiral, still: The gathering storm.](https://animate.org.uk/stillslarge/lmxspiral18.jpg)](https://animate.org.uk/stillsfull/lmxspiral18.jpg)

The gathering storm.

-

*click on image for full size still*

[![LMX Spiral, still: Let&#8217;s tighten our belts and learn to live within our means.](https://animate.org.uk/stillslarge/lmxspiral19.jpg)](https://animate.org.uk/stillsfull/lmxspiral19.jpg)

Let’s tighten our belts and learn to live within our means.

-

*click on image for full size still*

[![LMX Spiral, still: &#8220;Where there is discord, may we bring harmony&#8221;.](https://animate.org.uk/stillslarge/lmxspiral20.jpg)](https://animate.org.uk/stillsfull/lmxspiral20.jpg)

“Where there is discord, may we bring harmony”.

-

*click on image for full size still*

[![LMX Spiral, still: Black Monday. It&#8217;s every man for himself.](https://animate.org.uk/stillslarge/lmxspiral21.jpg)](https://animate.org.uk/stillsfull/lmxspiral21.jpg)

Black Monday. It’s every man for himself.

-

*click on image for full size still*

[![LMX Spiral, still: The forces of chaos are upon us.](https://animate.org.uk/stillslarge/lmxspiral22.jpg)](https://animate.org.uk/stillsfull/lmxspiral22.jpg)

The forces of chaos are upon us.

-

*click on image for full size still*

[![LMX Spiral, still: The spiral of credit collapses.](https://animate.org.uk/stillslarge/lmxspiral23.jpg)](https://animate.org.uk/stillsfull/lmxspiral23.jpg)

The spiral of credit collapses.

-

*click on image for full size still*

[![LMX Spiral, still: A lifetime of achievements disappear like ten pins.](https://animate.org.uk/stillslarge/lmxspiral24.jpg)](https://animate.org.uk/stillsfull/lmxspiral24.jpg)

A lifetime of achievements disappear like ten pins.

-

*click on image for full size still*

[![LMX Spiral, still: &#8220;Where there is despair, may we bring hope&#8221;.](https://animate.org.uk/stillslarge/lmxspiral25.jpg)](https://animate.org.uk/stillsfull/lmxspiral25.jpg)

“Where there is despair, may we bring hope”.

-

*click on image for full size still*

[![LMX Spiral, still: Embrace uncertainty.](https://animate.org.uk/stillslarge/lmxspiral26.jpg)](https://animate.org.uk/stillsfull/lmxspiral26.jpg)

Embrace uncertainty.

-

*click on image for full size still*

[![LMX Spiral, still: There&#8217;s no way back now, the good times are behind us.](https://animate.org.uk/stillslarge/lmxspiral27.jpg)](https://animate.org.uk/stillsfull/lmxspiral27.jpg)

There’s no way back now, the good times are behind us.

-

*click on image for full size still*

[![LMX Spiral, still: Perhaps a last chance gamble for success&#8230;?](https://animate.org.uk/stillslarge/lmxspiral28.jpg)](https://animate.org.uk/stillsfull/lmxspiral28.jpg)

Perhaps a last chance gamble for success…?

-

*click on image for full size still*

[![LMX Spiral, still: After all, someone&#8217;s got to win&#8230;it could be you?](https://animate.org.uk/stillslarge/lmxspiral29.jpg)](https://animate.org.uk/stillsfull/lmxspiral29.jpg)

After all, someone’s got to win…it could be you?

-

*click on image for full size still*

### master copy format

**format**
BetaSP

**colour or black & white**
colour

### video distribution format

**video format**
BetaSP

**screen aspect ratio**
4:3

**video standard**
PAL

**sound type**
stereo

### distributor

LUX
[info@lux.org.uk](mailto:info@lux.org.uk)
+44 (0)20 7503 3980
[www.lux.org.uk](http://www.lux.org.uk/)

**LMX Spiral** film, stills and other materials © Richard Wright 1998
